Thursday, November 3, 2011

Movember...for Men’s Health

We’ve talked in recent posts about ovarian and breast cancer, and this month we turn our attention to prostate cancer and men’s health.

During the month of November, men the world over will commit to growing moustaches as part of “Movember,” a global movement to generate awareness of men’s health issues while raising funds for prostate cancer research. As the Movember Canada website states: “The appearance of a moustache on a usually clean shaven man prompts questions from those around them. Throughout the month of Movember they are constantly asked the question - why the moustache? Each Mo Bro then needs to justify his new look with an explanation about the unique challenges men face with their health, and information about prostate cancer. The result is a highly effective and authentic word-of-mouth campaign. “

One of the goals of the campaign is to encourage men to have a complete physical, including cancer screening, because many types of cancer that affect men—prostate, testicular, and skin—can be cured if caught early.

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