Help Your Colour Last Longer with Joico K-PAK Color Therapy Shampoo

We are often asked to recommend a product that can preserve colour and strengthen coloured hair. Our answer: Joico K-PAK Color Therapy Shampoo.

Joico’s Colour Therapy line of hair care products doubles the life of a hair colour’s vibrancy and repairs and strengthens damaged hair. It also reduces breakage by 65% and increases shine by 50% after just one use.

The science behind the shampoo is described on the Joico website. Basically, the products target the B-layer of hair. The B-layer is the outermost layer of the hair cuticle. Its job is to protect the internal structure of the hair against environmental damage. It also prevents excess water from penetrating the hair shaft.

The absorption of too much water is a key factor in colour loss. Chemically damaged hair becomes more absorptive. Absorption causes swelling of the hair, which leads to the loss of colour molecules. Joico’s Color Therapy products help hair repel water to within 5% of virgin hair. In other words, it makes hair act very nearly like it has never been coloured.

In addition to preserving colour, the products add elasticity and shine to coloured hair.

Joico K-PAK Colour Therapy shampoo and other products in the Joico line are available at Great Lengths Hair Gallery.